The importance of internal communications videos
With so much on their plate, busy workers can be difficult to transmit information to. However, while running a company, there are many reasons why you may need to gather your staff and provide them with information. So, why not consider using an internal communications video?
Whether these meetings are for onboarding, training, or annual wrap-ups, you still need to communicate your message. In this article, we will discuss the importance of creating internal communications videos for your company.
Internal Communications Videos Save Time
One of the best reasons to consider an internal communications video is to save time. As we mentioned, your busy employees might be stressing about their full workday when you are trying to present to them. Using a video ensures that this employee can still access this information but allows them to decide to view it on a less jampacked day.
Internal communications videos professionally produced by a video production company can also save time by being professionally edited.
Corporate Videos Can Be Reused
Additionally, moving your information to video format can save you future time because you can reuse them. The reusable factor of video is why many people convert their onboarding and training processes into corporate videos made by video production companies.
Employees Think Video is a Preferable Format
Finally, research shows that employees prefer video over other formats of transmitting information in the workplace. According to TechSmith, 48% of employees prefer video, while just 15% prefer email communications. Videos are also an increasingly popular format in social media, and our brains are only getting better at processing visual content. Forbes states that 95% of information from video is retained, compared to just 10% of text information.
Ready to Get Started?
Orange Coast Pictures is ready to help you with your corporate videos. We are based in Miami and cater to brands and businesses hoping to make an excellent visual impression. For more information, get in touch with us here.
