The Importance of Food Photography for your Brand
Restaurant owners and food service business owners alike know that how your food looks is just half the work of selling products to paying customers. However, the visual aspect of food should not be overlooked. People are looking to buy appetizing food as well as delicious food, and to do so, they want to see examples of how their meals will look before they purchase. This same principle goes for restaurants, cookbooks, and even magazines.
Too often, restaurants with incredible potential display poorly-lit photos on their website and social media of food that looks unappetizing due to amateur photography. But professional food photography is only for big brands like Pepsi and Pizza Hut, right? Absolutely no! Food photography is for all businesses and brands that showcase food for sale.
1. Put Your Best Foot Forward
2. Elevate Your Brand Through Imagery
We mentioned earlier that food photography is for more than just big-name brands. However, this common association actually works to your advantage when investing in food photography for your business. Because many people already correlate high-quality imagery and food with trustworthy brands, your brand will benefit from this assumption. Additionally, seeing that you care enough about your business to have your meals professionally photographed is a great sign of a good restaurant from a consumer’s viewpoint.
3. Secure New Customers Through Imagery
Have you ever been scrolling online and come across an image of food that made you hungry? What may seem like a mere coincidence is actually a scientifically proven phenomenon. This study explored the connection between food imagery and food signals in the human body. They found that “viewing food photography induces physiological responses similar to seeing real food.” Posting imagery of your food online does more than just show people that your brand or business has great food. Images can make your audience hungry enough to try out your restaurant in the moment, securing new customers.
Conclusion
Interview-style videos don’t just benefit a company’s relationships with clients–no, no, no! Now that more and more employees are working from home, it’s become harder to maintain healthy internal communication within businesses. Videos grab workers’ attention more than measly emails do, and they’re a wonderful way to ensure everyone feels connected to the higher-ups in a company. Any type of message, whether it’s a quick hello or an important announcement, will be received far better in the form of an interview-style video.
If you’re interested in working with us, feel free to reach out. We are more than happy to assist clients anywhere in the United States!
