Why Interview Style Corporate Videos Are Important for Your Brand
Corporate Video Production “Interview Style” are a tried-and-true method that breaks down the barriers of the digital world. With the right production team and the right videos, you can take your relationships with customers and employees to the next level.
So, let’s take a closer look at what these videos and our Miami video production company can do for you!
Humanize the Company
Any company with a small budget can create professional-looking websites and content. No matter how nice your business appears online, customers have seen it before. The best way to stand out from the herd is to humanize your brand. Having an interview-style video on your landing page or advertisements will allow people to put a face to the company, which builds trust.
The more customers trust a brand, the more likely they’ll be to purchase products and services. Consider including employees of all levels in the video to show potential clients exactly who they’re doing business with!
Tell The Company Story
Having an About Us section on your website doesn’t paint much of a picture. If you want customers to know and care about your mission, then you need to pull out a few more paintbrushes. In an interview-style brand video, you can take customers through the journey of the company, from the initial idea to the first sale.
A good story is hard to forget, and a video will capture viewers’ interest and empathy and build camaraderie. It’s an opportunity to open up to the world and allow people to see beyond the products and services. If you can get people to stand behind your cause, well, watch out because your business is going to take off.
Provide Answers to FAQs
Customers always have questions; it’s a part of running a business. What better way to answer concerns than directly addressing them in videos? Showing clients that you’re not afraid to put yourself out there and be challenged will increase the trust they have in your company.
Not to mention, using videos to answer frequently asked questions can reduce the number of customer support emails you receive and speed up the sales process–that’s good for business! So, why not sit down with a video production company and speak directly to your clients?
Enhance Internal Communication
Interview-style corporate video productions don’t just benefit a company’s relationships with clients–no, no, no! Now that more and more employees are working from home, it’s become harder to maintain healthy internal communication within businesses. Videos grab workers’ attention more than measly emails do, and they’re a wonderful way to ensure everyone feels connected to the higher-ups in a company. Any type of message, whether it’s a quick hello or an important announcement, will be received far better in the form of an interview-style video.
Work with A Professional Video Production Company
The quality of your videos matters. Working with professional videographers will ensure your content succeeds in building customers’ trust and strengthening workplace culture. That’s why at Orange Coast Pictures, a Miami video production company, we stage the perfect sets, shoot with high-quality equipment, and edit the footage to match your company’s personality.
If you’re interested in working with us, feel free to reach out. We are more than happy to assist clients anywhere in the United States!
Orange Coast Pictures: 8300 NW 53rd St Suite 102. Miami, Florida 33166
